Company A Records
Company A Records is an independent music label. To be able to compete with the big players in the industry, they needed a tailor-made marketing strategy to boost their notoriety with a young and internet-savvy target audience.
STARZ ON THE RIZE LA significanted increased Company A Records' online presence with an eye-catching multimedia website. Special emphasis was placed on a viral marketing campaign designed to promote awareness of the client through the use of YouTube, Facebook and Twitter channels.